Okay, let’s be real for a second. I know it’s 2026, but I still catch myself rewatching Genshin Impact’s Anime Expo 2025 booth moments. When HoYoverse rolled into the Los Angeles Convention Center from July 3 to July 6, 2025, it didn’t feel like just another convention stop. Genshin Impact took over Booth E-75 in the Entertainment Hall, and honestly, the whole thing had Traveler energy written all over it.
Anime Expo has always been one of North America’s biggest Japanese pop culture events, so Genshin Impact setting up shop in the West Hall made perfect sense. The booth was packed with reasons to line up, and if you were there, you probably know exactly what I mean. From exclusive on-site rewards to brand-new merchandise and interactive surprises, HoYoverse made sure Teyvat felt alive outside the game.
What Booth E-75 Was All About
The official Genshin Impact X account teased a special training quest, which immediately sent my brain into overdrive. Interactive challenges at a convention booth? That’s the kind of thing I love. Here’s a quick breakdown:
| Area | What Travelers Could Expect |
|---|---|
| Exclusive Rewards | In-person collectibles and event-only merchandise |
| New Merch | HoYoverse products focused on recent characters and storylines |
| Interactive Play | A special training quest teased by Genshin Impact’s official X account |
I’m not gonna lie, limited-edition collectibles can make a convention feel like a treasure hunt. If you didn’t arrive early, you probably watched some of the best items vanish before lunch.
Still Waiting on That Ufotable Anime
The biggest question mark around Genshin Impact’s Anime Expo appearance was the anime. Ever since HoYoverse and ufotable announced the Genshin Impact anime project back in 2022, updates have been pretty scarce. Ufotable, the studio behind Demon Slayer and Fate/Stay Night: Unlimited Blade Works, has a stacked slate, so fans have learned to be patient. But let’s be honest, patience only goes so far when you’re waiting for Teyvat on screen.
Anime Expo has a reputation for major cross-media announcements, so the hope was that this would finally be the moment. A first look at the anime, behind-the-scenes teaser, maybe even a voice actor appearance. Even now in 2026, that mystery is part of why fans keep talking about the event. HoYoverse didn’t exactly make the anime question disappear, but they did give the community plenty to chew on.
Skirk, Dahlia, and the 5.7 Timing
Part of what made Anime Expo 2025 feel so timely was Skirk. She debuted in Genshin Impact version 5.7 on June 18, 2025, just before the event. That timing meant fans could go from farming her materials in-game to hunting for her merch at the booth. The booth reportedly leaned into Skirk-themed collectibles, lore talks, and gameplay tips. I’m already imagining how nice a Skirk standee would look in a gaming room.
There were also whispers about Dahlia, another upcoming character, possibly making a special appearance. Nothing gets a fandom buzzing like a surprise rumor at a big convention. Combine that with ascension and talent farming guides floating around, and you had a very practical reason to show up.
What I’d Have Camped For
If I had been there, I’d have set my priorities early. The booth promised a few things that are easy to miss if you wander around without a plan:
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Interactive quests and challenges with exclusive rewards
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Photo opportunities with life-size character standees
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Merchandise launches featuring new and classic characters
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Developer Q&A sessions and community meetups
My survival tips? Arrive early, keep an eye on the Genshin Impact hub for live updates, and make sure your in-game account is ready for potential code giveaways. It sounds simple, but convention excitement makes even the best planners a little forgetful.
My 2026 Take
Looking back from 2026, Genshin Impact’s Anime Expo 2025 booth wasn’t just a marketing moment. It was a reminder that Genshin Impact keeps growing into a full multimedia franchise. New characters, story arcs, and cross-media projects keep the world of Teyvat expanding, and events like Anime Expo are where that energy becomes something you can see and touch.
Will the anime dream fully materialize? I’m still crossing my fingers. But one thing hasn’t changed: when HoYoverse shows up, Travelers show up. If you were at Booth E-75, you know exactly what I mean. What would you want from the next big Genshin Impact appearance? I’d love to know.
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